OBSS sought to increase awareness of its CodeMaster competition and attract top-tier students from international universities. To achieve this, the company needed a global platform that could support its hiring strategy, expand its talent pool, and enhance engagement. With LinkedIn’s suite of solutions, OBSS connected with a wider audience, streamlined outreach, and strengthened its employer brand.
● Leveraged LinkedIn’s tools to expand CodeMaster’s visibility globally
● Strengthened employer brand to attract high-potential students
● Used data-driven insights to target the right audience effectively
Learn more about the LinkedIn products used in this case study:
LinkedIn Recruiter
LinkedIn Life Page
LinkedIn Ads
LinkedIn Analytics
LinkedIn Talent Insights (LTI)