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How a collaborative approach to audience engagement and brand awareness enabled OBSS to support and grow a skilled tech community

OBSS sought to increase awareness of its CodeMaster competition and attract top-tier students from international universities. To achieve this, the company needed a global platform that could support its hiring strategy, expand its talent pool, and enhance engagement. With LinkedIn’s suite of solutions, OBSS connected with a wider audience, streamlined outreach, and strengthened its employer brand.

● Leveraged LinkedIn’s tools to expand CodeMaster’s visibility globally
● Strengthened employer brand to attract high-potential students
● Used data-driven insights to target the right audience effectively

Learn more about the LinkedIn products used in this case study:

LinkedIn Recruiter

LinkedIn Life Page

LinkedIn Ads

LinkedIn Analytics

LinkedIn Talent Insights (LTI)

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